Customers Seeing Red over Target's Response over Target's Hacking Response | White & Case LLP International Law Firm, Global Law Practice
Customers Seeing Red over Target's Response over Target's Hacking Response

Customers Seeing Red over Target's Response over Target's Hacking Response

In the aftermath of the Target credit card breach, consumers have expressed their dissatisfaction with the company's response, as many have been unable to reach customer service representatives. Although Target has initiated a crisis response plan, it appears the company does not have the man power to address the growing number of consumer complaints.

"In the big picture, there's a cost that goes with responding to the event," said Daren Orzechowski, a technology and intellectual property attorney at White & Case LLP. "But there is a much bigger financial risk that has to do with the loss of goodwill, where consumers might say, 'I won't use my credit card there,' or 'I won't shop there' and go to another big box retailer."