Global law firm White & Case LLP has advised PAI Partners on the acquisition of a majority stake of Beautynova, a global leader in the professional haircare products sector, from Bluegem.
The acquisition will be made through PAI Mid-Market Fund, PAI's fund dedicated to mid-market opportunities. Following completion, PAI will be Beautynova's majority shareholder and own a controlling stake, with Bluegem maintaining a significant shareholding alongside a syndicate of Bluegem co-investors.
PAI Partners is a private equity firm that invests in market leading companies across the globe. It has around €27 billion of assets under management and, since 1994, has completed more than 100 investments in 12 countries and realised more than €24 billion in proceeds from 60 exits.
Beautynova is a large and established player in the professional haircare market, headquartered in Milan, with a global footprint and a strong focus on the US.
The White & Case team that advised on the transaction was led by partners Michael Immordino (London & Milan) and Leonardo Graffi (Milan & London) and included partner Alessandro Seganfreddo (Milan), associates Valerio Bianchi and Stefania Maracich (both Milan) and lawyer Vincenzo Ferrini (Milan).
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