White & Case Advises De'Longhi on €214 Million Perpetual Licensing of Braun Brand from Procter & Gamble | White & Case LLP International Law Firm, Global Law Practice
White & Case Advises De'Longhi on €214 Million Perpetual Licensing of Braun Brand from Procter & Gamble

White & Case Advises De'Longhi on €214 Million Perpetual Licensing of Braun Brand from Procter & Gamble

Global law firm White & Case LLP has advised small appliance manufacturer De'Longhi S.p.A. on its perpetual licensing of the Braun brand from the Procter & Gamble Company ("P&G") in a deal worth up to €214 million.

The agreement gives Treviso-based De'Longhi the perpetual right to use the Braun brand and connected patents within the small kitchen appliance, ironing and selected household appliance categories.

"We are pleased to have been a part of this transaction," said partner Michael Immordino, White & Case. "The agreement was complex and leveraged the Firm's international network and cross-practice experience across several jurisdictions."

The White & Case team was led by London M&A partners Michael Immordino and Andrew Weiler. They were assisted by London associates Jennifer Cho, Monica Holden and Éadaoin Moran. German aspects of the transaction were handled by partners Andreas Stilcken, Frank Heuchemer, Tim Arndt and Christian Schielke along with associates Sina Maier and Sarah Zimmermann in Frankfurt. Partner Michael Kunze, also based in Frankfurt, advised on tax matters. Brussels-based partner Mark Powell and associate Ian Reynolds advised on antitrust and Hamburg partners Daniel Hoppe-Jaenisch, Matthias Kloth and Stefan Sasse advised on intellectual property. New York partner Adam Chernichaw and associates Joseph Schenck, Meredith Louis advised on intellectual property, while partner J. William Dantzler and associate Michael Greenberg advised on tax.

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