What the New Adult Entertainment Top Level Domain Means for Brand Owners | White & Case LLP International Law Firm, Global Law Practice
What the New Adult Entertainment Top Level Domain Means for Brand Owners

What the New Adult Entertainment Top Level Domain Means for Brand Owners

White & Case Technology Newsflash

After eight years of contention, on March 31, 2011, the Internet Corporation for Assigned Names and Numbers ("ICANN") approved the creation of .XXX as a sponsored top level domain name for the adult entertainment industry. ICANN's approval of .XXX is separate and apart from its proposal to allow the launch of an unlimited number of new gTLDs beginning next year.

The .XXX domain extension raises important concerns for brand owners outside the adult entertainment industry. An unwanted association with pornography can tarnish a brand's image among its customers. There are proactive and defensive steps brand owners can take to make sure their important brands do not become .XXX domain names.

Click here to download PDF.

 

This publication is provided for your convenience and does not constitute legal advice. This publication is protected by copyright.
© 2011 White & Case LLP