Tiffany Arosemena
Tiffany Arosemena
Biography
Tiffany Arosemena is a senior associate in the Firm's Intellectual Property group. She also serves as a member of the Firm's Consumer & Retail Industry Group.
Her practice focuses on prosecuting and defending trademark and copyright infringement, unfair competition, trade dress, and related commercial claims in federal and state courts. She has represented clients across a broad range of industries, including fashion and apparel, consumer goods, food and beverage, technology, hospitality, and media and entertainment.
In addition to her prosecution, enforcement, and litigation experience, Tiffany advises on a broad range of domestic and global intellectual property issues, including licensing agreements, brand partnerships, advertising, and claim substantiation. Tiffany draws on her prior experience as a legal intern for Rebecca Minkoff, a women's fashion brand, to provide valuable guidance to clients in the retail industry.
Tiffany has also represented clients in complex commercial disputes involving breach of contract, trade secrets, class actions, privacy, and false advertising, and has been involved in all phases of litigation through trial.
Tiffany maintains an active pro bono practice. She has won both asylum and guardianship cases on behalf of her clients. Tiffany has prior experience as a legal intern for Immigration Equality.
Experience
Representative experience includes the following:
Represented Temu, one of the fastest growing e- commerce platforms in the world, as counsel in Whaleco Inc. v. Shein Technologies in a DMCA, copyright infringement, trade dress infringement, and trade secret misappropriation case against e-commerce giant Shein.
Represented Temu in five copyright infringement actions based on allegedly infringing products listed by third-party sellers on the Temu marketplace platform, who challenged immunity under the DMCA safe harbor.
Represented a sovereign central bank in a trademark cancellation proceeding involving a digital currency mark before the Trademark Trial and Appeal Board.
Represented global technology company in high-stakes, complex individual and class action commercial disputes, including in cases before the European Court of Justice and EU Member State Supreme Courts, as well as in regulatory investigations worldwide.
Represented a leading manufacturer of essential semiconductors in a dispute involving alleged trade secret misappropriation, non-solicitation claims and breach of fiduciary duty claims.
Represented publicly traded fashion company in international arbitration for breach of contract claims against licensor including manufacturing and licensing violations, and interferences with trademark applications.*
Represented a sports and entertainment talent agency against claims of copyright infringement and breach of contract relating to a children's television series. Arbitration of claims raised initially in the Southern District of New York resulted in a complete victory for the client after a 5-day hearing and the lawsuit was dismissed.*
Represented fashion company in trade dress infringement action in Southern District of New York alleging that publicly traded retailer was promoting and selling bags that infringed clients' trade dress.*
Represented publicly traded fashion company against right of publicity claims by model in New York State Court.*
Represented an international contractor in complex international arbitration proceedings related to a cutting-edge renewable energy project.*
Represented a national testing laboratory named as a defendant in a Central District of California class action lawsuit alleging violations of the American Disabilities Act and several California statutes.*
Represented and drafted settlement agreement for food service company in Delaware District Court lawsuit involving trade secrets and interference with business relationships claims brought by competitor.*
Represented an infant nutrition company in a lawsuit filed by the FTC alleging that infant formula advertising claims violated Section 5 of the Federal Trade Commission Act, as well as six “piggy back' class actions alleging breach of warranty, intentional and negligent misrepresentation, unjust enrichment, and violation of various state consumer fraud and false advertising statutes.*
*Experience prior to joining White & Case.