Ash von Schwan | White & Case LLP International Law Firm, Global Law Practice

Ash von Schwan

Associate, London

T +44 20 7532 2501



Ash advises on all non-contentious aspects of intellectual property law. He regularly deals with intellectual property issues arising in complex commercial transactions, and also with the licensing and commercialisation of new technologies and brands.

He has extensive experience advising on patentable and non-patentable technologies, commercial licensing strategies, publishing rights, securitisation of intellectual property portfolios, and on the disclosure of know-how and trade secrets.

Ash advises companies in a broad range of industries, including: banking and financial services; biotechnology and pharmaceuticals; consumer goods and electronics; fashion and luxury brands; oil & gas; resources and energy; and telecommunications.

Ash has significant experience working with a wide range of clients from the UK and internationally. He has previously worked at top international law firms in both London and Sydney. While in Sydney, Ash also spent time on secondment as in-house counsel at a leading Australian research and innovation centre.

Before commencing private practice, Ash completed a judicial clerkship at the Supreme Court of Appeal in Queensland, Australia.

Bars and Courts

  • New South Wales, Australia


  • LLB, Griffith University
  • BSc, Griffith University
  • GDLP, Griffith University
  • GC (IP Transactions), University College London


  • English


Divestment of key trading indices platform, 2015*

Advised a major UK Bank on the divestment of a key trading indices business and the associated intellectual property rights and value; and the central brand and technology licences.

Key pharmaceutical acquisition in Europe, 2014*

Advised an international pharmaceutical company in relation to the acquisition of commercial operations in seven Western European countries.

International pharmaceutical disposal, 2014*

Advised an international pharmaceutical company in relation to a US$1.85 billion disposal of a specialities and injectables business.

New generation UK nuclear energy project, 2013-2014*

Advised major international French energy company on a £16bn multi-party project to build a new generation nuclear power plant at Somerset in the UK.

Major telecoms acquisition, 2013*

Advised a market leading British telecommunications corporation on the £200 million acquisition of a major Spanish broadband network and fixed-line telephony business.

Global miner divests bauxite mine and alumina refinery in Guinea, 2013*

Advised leading international mining conglomerate on the strategic exit from a multi-party joint venture and the divestment of a bauxite mine and alumina refinery in Guinea which required on-going technology and know-how licensing arrangements and post-completion use of SOPs.

Trans-Atlantic passenger airline joint venture, 2012*

Advised a major British company and global brand on the divestment of a 49% stake in its key trans-Atlantic passenger airline to a large US airline for US$360 million; the creation of a new joint venture; and the related brand structuring which was integrated with code-sharing and branded airline routes.

Transfer of Royal Warrants, 2012*

Advised leading global brand company on the acquisition of two market leading UK brands and the associated transfer of Royal Warrants from the British Royal Houses.

Restructure of global security company, 2012*

Advised leading integrated security company on the global restructure of all intellectual property licenses and royalty streams, and on the implementation of branding guidelines, the management of know-how, and the global roll-out of regional expertise on a territory-by-territory basis.

*Matters worked on prior to joining White & Case.

Speaking Engagements

"Innovation to Investment: How to capitalise on your IP. Beyond Commercialisation", Barclays IP Conference for Fintech Start-Ups,
, (speaker)

"Standardisation: the Latest Legal Developments - Lawyers' and Economists' Perspectives", June 2015: GCR (Global Competition Review) Live 3rd Annual IP & Anti-Trust Conference,
, (panellist)

"Intersections between Competition Law and Intellectual Property: Pay-for-Delay", April 2015: LESI (Licensing Executives Society International) Annual Conference 2015, Smart IP and Competition Policy,
, (speaker and panelist)

"Legal Strategies to Protect Innovation: How IP is affecting Deal Structuring", November 2014: The IBSA Conference 2014: Trends in Cross-Border Corporate Acquisitions, Session III – Intellectual Property Value of Cross-Border Transactions,
, (speaker and panelist)


  • European Commission adopts revised regime for assessment of technology transfer agreements under competition law, Lexology, 24 March 2014, (co-author with J. Smith, K. Fountoukakos)
  • Specs Appeal - Court of Appeal finds for Specsavers and refers questions to the CJEU on impact of use of mark in particular colours, European Intellectual Property Review, EPIR, Issue 5, p354, 2012, (co-author with J. Smith and R. Montagnon)
  • Online gambling operator hits jackpot with "32" - Court of Appeal finds "32Red" and "32" trade marks valid and infringed and pre-emptive registration not to be in bad faith, World Trade Mark Review Daily, February 6, 2012, (co-author with J. Smith and R. Montagnon)
  • Back to FOI Basics Part V - Reviews, Complaints and Appeals, Freedom of Information Journal, London, UK, Volume 8, Issue 1, p12, 2011, (co-author with H. Rose)
  • Can a generic be first to market in Australia, Pharmaceutical Law Insight, IP World, Informa UK Ltd, Vol 6, No. 3, p10., 2010, (co-author with K. Everett)
  • How Customs Notices can help trade mark owners enforce their rights, Australian Intellectual Property Law Bulletin, Vol 22, No 7, p127., 2010, (co-author with H. Macpherson)