Juan Carlos Luna Ruiz | White & Case LLP International Law Firm, Global Law Practice

Juan Carlos Luna Ruiz

Associate, Mexico City

T +52 55 5540 9668

E [email protected]


Juan Carlos Luna's practice concentrates on Energy, Infrastructure, Project Finance and Public-Private Partnerships. In addition, he has extensive experience in antitrust, local and cross-border financings, mergers and acquisitions as well as in private equity transactions.

Juan Carlos has advised both federal and state governmental entities and agencies in the legal design and instrumentation of public-private partnerships and has also represented lenders and sponsors in connection with public biddings related to government procurement and public works, concession titles, permits, engineering, procurement and construction contracts, operation and maintenance contracts and investments in infrastructure projects. He provides consulting services and advice to domestic and multinational clients on regulatory matters.

From 2014 to 2016, while serving with the National Hydrocarbons Commission (CNH), Juan Carlos was involved in developing public policy for the oil&gas industry, leading the advisor working group of a CNH's Commissioner in the legal and regulatory matters of the Mexican energy reform in E&P activities, such as the design of the Mexican actual E&P contracts, of their bidding process, of the Pemex's entitlements, as well as the elaboration of multiple regulations regarding such activities.

Juan Carlos has also participated in the financing of a wide range of infrastructure projects, including toll roads, water and energy projects.

His experience in antitrust matters includes merger notifications for several industries such as telecommunications, retail, rail-road and E&P before the Federal Telecommunications Institute and the Federal Economic Competition Commission, respectively.

Juan Carlos joined White & Case in 2011. Prior to that, Juan Carlos worked as a legal manager at a Mexican prominent pension fund and at a prestigious notary public in Mexico City.

Bars and Courts

  • Authorized to practice law in Mexico


  • Master in Administrative Law, Universidad Panamericana
  • Certificate in Evaluation of Investment Projects, Instituto Tecnológico Autónomo de México
  • International Certification Program in Managing and Policies of Oil & Gas, Instituto Tecnológico y de Estudios Superiores de Monterrey
  • Antitrust Diploma, Universidad Iberoamericana, and ICC
  • Energy Law Diploma, Escuela Libre de Derecho
  • Legal English Translation Course, Escuela Libre de Derecho
  • Attorney at Law (Licenciatura en Derecho), Universidad Panamericana


  • Spanish
  • English


National TV Broadcasting Concession, 2014

Representation of Cadena Tres I, S.A. de C.V. (Cadena Tres), a subsidiary of the Mexican conglomerate Grupo Empresarial Ángeles, in Mexico's first public bidding process for a concession for nation-wide public digital TV broadcasting chain. The bidding process was conducted by Mexico's Federal Telecommunications Institute (IFT) and required prior antitrust clearing for all interested participants. In March, 2015, the IFT awarded Cadena Tres the respective 20-year concession.

Braskem Idesa, 2012 to 2013

Representation of Braskem Idesa, S.A.P.I., as owner in the US$3,200 million financing for the development, construction and financing of the 1,050 kt/y Etileno XXI polyethylene project to be located in Veracruz. (Awards: "Americas Deal of the Year 2012": Project Finance Awards; and Petrochemical "Deal of the Year": Project Finance magazine).

State of Puebla Toll Roads Project, 2012

Representation the Government of the State of Puebla, in the awarding of a 30-year concession title for the operation, exploitation and maintenance of three toll roads located in Puebla.

Mexican Telecom Regulator Cofetel (today IFT), 2012

Representation of Cofetel in the implementation and design of the bid documents for the award of one or more national broadcasting TV networks.

Banco Multiva, 2012

Representation of Banco Multiva, a Mexican medium-size bank and subsidiary of Grupo Ángeles (one of the largest corporate conglomerates in Mexico), in the issuance of MXN 1 billion (approximately US$77 million) floating-rate Tier 2 preferred subordinated cumulative debentures.

Wind Power Project, 2011 to 2014

Follow-up to the day to day issues regarding the representation of the lenders group led by governmental development bank Nacional Financiera (Nafin) in the Financing to Desarrollos Eólicos Mexicanos de Oaxaca 1, a subsidiary of Renovalia Wind International, a Spaniard wind-based power generation company, for the construction and operation of a 90 MW representing Phase 1 of the 227 MW wind-based power generation park located in the State of Oaxaca, Mexico.


  • De la Naturaleza Jurídica de la Sociedad Anónima Promotora de Inversión, Universidad Panamericana, Thesis
  • Certificates of Capital Development (CCD's), The Innovative Alternative to the Long- term in Mexican Capital Markets to Financing Projects, Ars Iuris No. 46, Universidad Panamericana, 2012, Article