White & Case secures complete dismissal of deceptive-pricing class actions against technology client

Global law firm White & Case LLP has secured a complete dismissal with prejudice on behalf of Fiverr, a multinational public technology company, in two putative class actions filed in California and New York courts challenging the company's pricing practices and service fees on its online marketplace.

The plaintiffs asserted claims on behalf of nationwide and California putative classes under California's consumer-protection statutes, including its 2024 "Honest Pricing Law," and New York's General Business Law. In a 35-page order following consolidation of the two actions, the US District Court for the Southern District of New York dismissed all claims with prejudice on multiple independent grounds and affirmatively held that Fiverr's pricing practices are not deceptive.

The ruling is among the first federal-court dismissals of claims arising from recent pricing-transparency laws and related litigation alleging "hidden" or "junk" fees, also called "drip pricing." In addition to being a significant victory for Fiverr, the decision will help other companies facing similar class actions and allegations targeting pricing practices at the heart of their operations.

The White & Case team was led by partners Julian Lamm and Russell Gould (both in Los Angeles), and included associate Nate Siler (Chicago).

The full decision can be found here.

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