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Omnicom/Publicis: Lessons in How to Keep Merger Clearance Traps From Derailing Your Deal

Advertising giants Omnicom Group and Publicis Groupe called off their US$35 billion merger on May 8, 2014, raising significant questions about merger clearance and integration planning for complex, multinational M&A deals. Notably, delays in securing antitrust clearance from MOFOCOM in China, which contributed to the deal’s demise, underscore the unfortunate reality that merging parties face in a world with a quilt-like merger control process. This alert describes proactive steps to mitigate these and related integration planning risks.

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