Samuel Scoles

Regional Director, Asia International Trade Advisory Services, Sydney


“The merit of instructing him is that of course he has specialist knowledge in trade issues concerning Asia and gives us the very best responses to our enquiries.” Sam is described as “very reliable and responsive.”
Chambers Asia-Pacific 2019, 2020


Samuel Scoles oversees and manages the Firm's trade reporting and advisory services in the Asia-Pacific. He advises multinational corporations, trade associations and sovereign clients on the cross-border movement of goods and services with regards to trade and customs matters. Sam also serves as primary liaison with the Firm's trade advisory practices in Europe and the Americas. Before moving to Sydney in 2021, Sam was based in the Firm's Singapore office.

Sam provides strategic advice to clients on market access opportunities, trade and customs duty incentives available in regional and bilateral free trade agreements (FTA), and implementation of customs and other internal procedures to ensure efficient movement of goods and services. He regularly advises clients on trade and investment developments in the Asia-Pacific, including understanding and implementation of FTAs, rules of origin, supply chains, domestic labeling, product standards, and other customs and regulatory issues of the automotive, agribusiness, beverage, electronics, food, manufacturing, petrochemical, and steel sectors.

Sam has worked on antidumping investigations and reviews involving products from Vietnam, Indonesia and Thailand (such as frozen fish fillets, mushrooms, shrimp, paper, and polyethylene retail carrier bags).

Sam has over 25 years of experience in Asia in both the private and non-profit sectors. As one client notes, "The merit of instructing him is that of course he has specialist knowledge in trade issues concerning Asia and gives us the very best responses to our enquiries." He is also described as "very reliable and responsive." and appreciated for his "very specialised focus in the region." (Chambers Asia-Pacific 2019, 2020, 2022)

Prior to joining White & Case as an international trade analyst in the Firm's Washington, DC office in 2001, Sam worked in business and e-commerce development for, a leading Internet company in Jakarta, Indonesia. He also spent over four years in Thailand working as both a university lecturer and an assistant coordinator for Aide Médicale Internationale, a French non-governmental organization focusing on primary health care and small and medium enterprise (SME) development in Chiang Mai and along the Thai-Burmese border.

Mastering Trade Policy Executive Education Program
Harvard University
John F. Kennedy School of Government
International Economics and Southeast Asian Studies
Johns Hopkins University School of Advanced International Studies (SAIS)
Washington, DC
Indonesian Language Proficiency
Gadjah Mada University
Yogyakarta, Indonesia
French Language Proficiency, Institut de Langue et de Culture Françaises
Université Catholique
Lyon, France
Thai Language Proficiency
Chiang Mai University
Chiang Mai, Thailand
History and Art
Westmont College
Professional Advisor. Not engaged in the practice of law.


Speaking Engagements

"Dialogue Conference Limiting Risk of Origin Fraud and Trade Remedies in Export Activities,", Vietnam's Ministry of Trade and Industry (MOIT), Hanoi, December 2019

"How International Trade Lawyers Can Add Value for Corporate Clients," 29th Inter-Pacific Bar Association Annual Meeting and Conference, Singapore, April 25, 2019

"International Trade Issues Facing Companies in Asia," Weerawong C&P with Christopher Corr, Bangkok, February 8, 2018

"Customs Advance Ruling Systems in ASEAN," JMCTI, Tokyo, September 25, 2017

"Is Now the Time to Revisit the ASEAN-EU FTA? – ASEAN and Mega-Regional Trade Agreements," Japan Iron and Steel Federation (JISF), September 16, 2015

"Recent Developments & Prospects: AFAS & ATISA," Japan External Trade Organization (JETRO), March 5, 2015

"Philippines and Thailand: Political Outlook and Climate, " NPPC Trade Policy Committee, March 4, 2014

"ASEAN Economic Community, Regional Comprehensive Economic Partnership and Trans Pacific Partnership - What these Mean for Asia's Trade Integration, " Japan Machinery Center for Trade and Investment (JMCTI), Tokyo, November 28, 2013


Co-author, "Trade Issues for Asia Business in 2017: A Look Beyond Headlines at TPP's Demise and Emerging RCEP Trade Agreement," Bloomberg Law, International Trade Daily Bulletin No. 11, January 18, 2017

Co-author, "Harmonisation of Standards and Mutual Recognition Agreements on Conformity Assessment in Indonesia, Malaysia, Thailand, and Viet Nam," Economic Research Institute for ASEAN and East Asia (ERIA), December 2016

Co-author, "Navigating Rules of Origin: A Look at ASEAN," for 'Capacity Building for the New International Architecture in Trade and Investment,' APEC Workshop – Hawaii, October 12-13, 2006

Awards and Recognition

Ranked Band 1 for Asia Pacific Region: International Trade/WTO Consultants – Chambers Asia-Pacific 2019, 2020, 2021, 2022