White & Case advises Armira Investment Holding on acquisition of Factor Eleven

Global law firm White & Case LLP has advised Armira Investment Holding (Armira), a Germany-based investment holding, on the M&A and financing aspects of its acquisition of Factor Eleven GmbH, a leading German digital marketing software company.

Based in Munich, Armira invests in established, market leading and high growth companies in Europe with a focus on family businesses and technology.

Factor Eleven's one-stop software solution supports advertisers in their cross-channel campaigns. The company uses proprietary algorithms and delivers transparent billing on a KPI basis in addition to brand safety. It develops its own technology stack to automate and simplify the process from campaign planning to billing. Factor Eleven's customers and partners include corporate enterprises, agencies and SMEs.

The White & Case team which advised on the acquisition was co-led by partners Gareth Eagles (London) and Marcus Booth (Dubai & London), and included partners Matthias Kiesewetter (Hamburg & Frankfurt), Emma Foster (London) and Andreas Lischka (Frankfurt), local partners Phillip Vavalidis (Dubai), Hugo Schwarz Leite (Frankfurt), Moritz Müller-Buttmann (Hamburg) and Markus Fischer (Frankfurt), and associates Oliver Trotman, Jacob Heath (both London), Adnan Bekdur (London & Dubai), Thomas Jacques, Tigran Saakyan (both Dubai), Moritz Schneider, Nico Frehse and Thorsten Eggert (all Hamburg).

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