Global law firm White & Case LLP has advised CVC Capital Partners on its acquisition with co-investor Caisse de dépôt et placement du Québec, of a majority stake in the international agencies of BlueFocus Intelligent Communications Group Co., Ltd., a leading publicly traded Chinese marketing services conglomerate.
This agreement will create a digital-first technology-enabled global advertising and marketing services group of companies. The acquisition includes Vision 7 International Inc., a fully integrated marketing communications platform headquartered in Canada comprising several leading advertising and marketing agencies in Canada, the United States and Europe, such as Cossette, Cossette Media, Eleven and Citizen Relations; We Are Very Social, Ltd., a global social creative agency headquartered in London; Fuse Project LLC, a fully integrated product design agency in San Francisco; and Metta Communications Limited, a Hong-Kong—based full-service marketing agency. The transaction is expected to close in Q3 2021.
The investment will provide the group with capital to invest in its growth strategy, build its next generation of tech and data capabilities, and expand its talent base. The group has developed significant global reach with more than 2,500 employees across 12 countries in North America, Europe, the Middle East and Asia-Pacific.
The White & Case team that advised on the transaction was led by partners Oliver Brahmst and Brian Smarsh and associate Kathrin Schwesinger, and included partners Tal Marnin, Sang I. Ji and Arlene Arin Hahn (all in New York), as well as associates Lynda Horgan and Anıl Tanyıldız (both in London), Mona Kalantar (Chicago) and Neil Clausen (Houston).
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