Global law firm White & Case LLP has advised growth equity investor Verdane on the acquisition of a majority stake in InnoNature, a nutritional supplements, superfoods and natural cosmetics company.
Founders Julia and Gil Lang will remain shareholders and continue to manage the day-to-day operations of the company. Verdane and the existing InnoNature management team intend to use the investment to expand from the company's base in the DACH region into new markets and to strengthen its product portfolio. The parties have agreed not to disclose the value or further details of the transaction.
Verdane is a growth investor that supports companies with sustainable and technology-based business models in their international expansion. The focus is on three core themes: digital consumer, software and sustainable society. The funds have total capital commitments of more than €3billion. Verdane has offices in Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm.
InnoNature was founded in 2016 in Hamburg and employs a total of 35 people. Its products include natural vitamins and minerals, face and body care products, as well as superfood shakes. The products are mainly sold directly via the company's own online store. All products are manufactured in Germany and are vegan as well as free from animal-testing and PETA-certified.
The White & Case team which advised on the transaction was led by partner Matthias Kiesewetter (Hamburg) and included partners Henrik Wireklint (Stockholm), Martin Munz, Hendrik Röger (both Hamburg) and Bodo Bender (Frankfurt) and associates Moritz Müller-Buttmann, Nico Frehse, Sebastian Meinssen (all Hamburg), Sonja Sehr and Alisa Preissler (both Frankfurt).
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