Global law firm White & Case LLP has advised leading independent modern media company Vox Media on its agreement to acquire Group Nine, a leading collection of multi-platform media brands including The Dodo, NowThis, PopSugar, Thrillist and Seeker.
The merger creates one of the biggest media companies in the US and further strengthens Vox Media's business, and its ability to reach audiences at scale on all platforms, including podcasts, premium streaming services, owned and operated websites and print magazines. The deal, which is subject to customary closing conditions and regulatory approval, is expected to close in early 2022.
Vox Media's award-winning editorial portfolio includes successful brands such as Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode. The company is also renowned for its rapidly growing podcast and studio business, and diversified revenue model across advertising, content distribution, commerce and subscriptions.
The White & Case M&A team was led by partner Chang-Do Gong in New York, and included associate Neeta Sahadev in Silicon Valley and associates Ludovic Bourdages, Yixin Yan and Catherine McNally in New York. The team also included partner Sang Ji in New York and associate Neil Clausen (both Tax) in Houston; partner Arlene Arin Hahn and associates Kelly Funderburk and Nashel Jung (all Technology Transactions) in New York; partner Tim Hickman and associate Joe Devine in London, counsel F. Paul Pittman and associate Kyle Levenberg in Washington, DC, and associate Shira Samir (all Data Privacy) in New York; partner Martin Toto in New York and associate Gaby Baca (both Antitrust) in Washington, DC; partner Steven Lutt (Real Estate) in New York; and partner Elizabeth Kirk (Debt Finance) in New York.
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