White & Case Successfully Represents Dyson in Two Cases of Unfair Competition Against Rowenta

Global law firm White & Case LLP has successfully represented the French division of Dyson, the British technology company which designs and manufactures household and other appliances, in two cases of unfair competition against Rowenta, a member of Groupe SEB.

Dyson launched two unfair competition claims in 2014, which focused on the marketing campaigns associated with two Rowenta cordless vacuum cleaner lines.

In a first case, White & Case successfully argued in the Versailles Court of Appeal that Rowenta used slogans and logos that were misleading for consumers. The court confirmed that Rowenta be prohibited from continuing the marketing campaigns, and that the products being marketed in the misleading packaging be removed from shops. Rowenta was also ordered to pay damages to Dyson. In June 2018, the Court of Cassation rejected an appeal from Rowenta.

In a decision on August 21, 2018, the Versailles Court of Appeal responded positively to all Dyson's claims in a second case. Rowenta was ordered to pay damages, particularly in relation to unlawful comparative advertising.

Rowenta has been ordered to pay Dyson €1 million in total in relation to the two cases.

The White & Case team in Paris which advised on the dispute was led by partner Yann Utzschneider and included associate Anouk Clamens.

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