Good2BSocial, a leading legal industry digital marketing agency, has named White & Case the top US law firm on LinkedIn in its 2018 Social Law Firm Index report. The Firm leapt to first place for 2018 from 48th in 2017.
According to the report, White & Case achieved the top ranking through the following achievements on its LinkedIn company page:
- Increased volume of content
- Using more visuals, specifically videos
- Improved ratio of non-promotional content
- Increased audience size
"LinkedIn supports our overall digital strategy by helping us make powerful connections between our people, our thinking and our clients in a way that supports our position as a global elite law firm," said White & Case Chief Marketing Officer Michael Hertz, quoted in Good2BSocial's report. "We have been working hard to build our client and employer brand by growing and developing our LinkedIn presence."
The Social Law Firm Index measures the effectiveness of the top 200 US law firms (as ranked by The American Lawyer) across a variety of social media channels and content platforms. The Index analyzes each firm's presence on the internet and across social media, evaluating the social usage of each to extend thought leadership messages and to otherwise engage with clients and constituents.