Organizations need to consider several issues when it comes to collection, storage, use and analysis of data. For example, ethical guidelines, laws, statutes, and regulations have many grey areas. Additionally, the collection of data also raises not-so-obvious and subtle ethical issues to take into consideration.
For example, assuming that all data has the same level of authenticity when it doesn't. "If I'm getting data and I can't track and understand where I sourced that data pool -- whether it's data I purchased, data that I scraped from a source, or data I had to input -- I have to think twice before using it. Because once you've taken it in, you can't always un-ring the bell," said White & Case partner Daren Orzechowski.